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Pinceles y Acrilico: nail studio landing page
A conversion-focused web project for a local business. The landing page combines services, filterable gallery, testimonials, and contact in a fast, low-maintenance static architecture.
Challenge
The studio needed a simple and fast digital presence, with easy content updates and strong focus on WhatsApp booking conversion.
Solution
Built a single-page static site with Astro using structured data files, direct wa.me CTAs, local-business SEO basics, and Netlify deployment with security headers.
Results
- - Clear one-page presentation of services, gallery, and testimonials
- - Stronger booking flow through WhatsApp-focused CTAs
- - Simple maintenance to update prices, photos, and categories
- - Solid performance with static output and deferred gallery loading
Technical system profile
Overview
A single-page static landing for Pinceles y Acrilico nail studio, focused on showcasing services/portfolio and converting visits into WhatsApp bookings.
Problem solved
- - Create a professional digital presence without backend complexity
- - Standardize how services, gallery, testimonials, and contact are presented
- - Enable fast booking conversion through WhatsApp
- - Keep content updates simple through structured data files
Stack and technologies
- - Astro 5
- - Tailwind CSS v4
- - TypeScript
- - @tailwindcss/vite
- - @lucide/astro
- - Netlify
How it is organized
- - src/pages/index.astro: section composition
- - src/layouts/MainLayout.astro: SEO, OG/Twitter, JSON-LD, header/footer
- - src/components: Hero, Services, Gallery, Reviews, MapSection
- - src/config/site.ts: centralized business config
- - src/data: services, categories, gallery, reviews
- - src/styles/main.css: visual system and utility layers
Main workflow
- - Visitor navigates a single-page experience
- - Explores services, portfolio, and reviews
- - Filters gallery by category with deferred image loading
- - Reaches booking CTA and opens wa.me with prefilled message
Key modules
- - Header: responsive nav and WhatsApp CTA
- - Hero: core value proposition and primary action
- - Services: cards rendered from structured data
- - Gallery: category filters plus IntersectionObserver
- - MapSection: contact, map, social links, CTA
Strengths
- - Fast and resilient static architecture for local business
- - Simple content maintenance workflow
- - Strong baseline technical SEO for a landing page
- - Deployment and basic security handled cleanly
Risks / technical debt
- - Full conversion dependency on WhatsApp channel
- - No backend-owned conversion analytics
- - Manual maintenance required for public sitemap/robots
- - No env-based config strategy yet
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